After ten years of working together, we are poised for the future—Decai Optoelectronics’ 2016 Supplier Conference was successfully held

On April 29, "Ten years of working together, building momentum for the future" - the 2016 Supplier Conference of Shenzhen Decai Optoelectronics Co., Ltd. was held grandly at the Baomingcheng Hotel in Shenzhen. More than 100 representatives from more than 40 core suppliers around the world attended this event to jointly analyze the industry situation, elaborate on development strategies, and explore new cooperation models.

This year marks the tenth anniversary of the founding of Shenzhen Decai Optoelectronics Co., Ltd. In the past ten years, Decai and its core suppliers have been through thick and thin together. Riding the wave of industry development, Decai has gone through extraordinary years side by side, and has grown into a well-known enterprise in the LED display field in China and even the world. The ten-year journey, as the promotional poster for this event reads: Ten years, we have walked together, like the prosperity bred in the rocks. No matter the thorns are everywhere and the rain is pouring, you can still fly and achieve your dreams.

Making full use of the advantages of the capital market, dancing with long sleeves, it can be said that life is endless and mergers and acquisitions are endless. As listed companies become larger and larger and reach wider and wider, how to accurately position and select market segments, and how to avoid the red ocean and stand out in a fierce or even harsh competitive environment, is a must-face issue for Decai, the best integrated supplier of total solutions in the LED display field. "The original market positioning allowed us to achieve rapid development, and also allowed us to become a respectable company in the field of LED display. Now, we have seen that this road has become narrower and narrower. Where to go in the future is a question that every one of us in Decai must think about. After ten years of hard work, Decai has accumulated profound technical and market resources, and has unique advantages in corporate strategic positioning and finding market segments." In his speech at the conference, facing more than 100 partners, Xu Chenai, the young leader of Decai, showed confidence and perseverance in his handsomeness.

In 2015, with years of continuous investment and careful hard work, in the field of traffic display, Decai once again had 6 series of products pass the EU EN12966 certification at one time. After becoming the first domestic company to pass this certification, it became the domestic company with the most complete product series and the largest variety of products that have passed this certification. The annual sales of traffic display screens in the international market exceeded 20 million yuan. At the same time, Decai's rental display products have also achieved tremendous development. In 2012, the U, V, and I series rental products launched by Decai for the first time in the European and American high-end markets won the title of high-tech product in Guangdong Province. Decai's stage design products launched in 2014 and 2015, especially the M series, M1 series and M-PLUS series, have become benchmarks in the rental field, accounting for more than 70% of the company's total sales revenue. In terms of outdoor small spacing, Decai Intelligent Display has emerged and has been recognized by domestic and foreign users. The Xinjiang smart street light pole screen project built for the 13th National Winter Games has received focus and reports from the State Council Information Office, CCTV and other national heavyweight media. "The success in the fields of professional rental displays, smart outdoor small spacing and traffic displays has allowed Decai to embark on a development path that is different from those of companies in the same industry. Driven by these three carriages, Decai will definitely become a leader in the market segment." Chairman Xu Chenai spoke loudly.

"Customer first, passion and responsibility, innovation and focus, efficiency and win-win" have always been the core values ​​that Decai people adhere to and practice. At the meeting, Chairman Xu Chenai gave a new interpretation of the core values ​​in ten easy-to-understand words. He said that in order for Decai to become stronger and bigger, it needs to implement its values ​​within the enterprise. To cooperate smoothly and win-win with its supplier partners, everyone needs to recognize and understand Decai's values. Things in this world are easier said than done and require joint persistence and practice. "No quality, no brand" is Decai's quality concept. Products are like people, and good products are made. All suppliers and friends should really pay attention to quality work. The reason why Decai can survive in the fiercely competitive market environment is nothing else but the trust of old customers in the quality of Decai. Decai has established a quality fund of 10 million yuan for quality improvement and customer quality assurance. In order to ensure product quality from the source, Decai eliminated 8 main material suppliers through a strict supplier management system in 2015.

Innovative cooperation models are an effective way for Decai to continuously improve the level, depth and breadth of supply chain cooperation, and are also a powerful tool for deepening and developing cooperative relationships. Decai firmly believes that today's cooperation is no longer just a simple buyer-seller relationship or business relationship, but an ecological relationship of win-win, sharing and symbiosis. The old model will only produce the same results. If both parties want to go further in cooperation, innovative cooperation models are the only choice. Cooperation cannot be limited to one aspect, but includes all aspects of business model, product marketing, and brand promotion. In the future, Decai will further explore and gradually develop these new cooperation models with partners in the supply chain. The LED display technology seminar to be held in Dubai on May 10th is a useful attempt of Decai in this regard. At that time, Decai will bring seven of the best companies and media in China's LED industry, including Taiwan's Macroblock Technology, Nationstar Optoelectronics, Vision Technology, Nova Electronics, LED Screen World, and Large Screen Performance List, to discuss and communicate with more than 200 industry experts and professional customers from the Middle East to jointly develop overseas markets and brand promotion. The global brand promotion activities planned for industrial chain cooperation this year include the Russian new product launch conference, Indian cocktail party, European road show, Shenzhen new product launch conference, etc. With the advancement and implementation of these new cooperation methods, the cooperation between Decai and suppliers will enter a new stage.

Mr. Du Honglu, Deputy General Manager of Marketing of Decai Optoelectronics, gave a wonderful speech on Decai’s corporate positioning, brand positioning and brand promotion strategy, and gave a comprehensive explanation of the operation of the three strategic troika of Decai and the derived three sub-brands of Decai Stage Beauty, Decai Intelligent Display and Decai Transportation. Purchasing Department Manager Luo Hong first expressed his sincere gratitude to the suppliers who have been working hand in hand with Decai for common development on behalf of the procurement system. He also made in-depth sharing on the distribution of purchased materials, global supply system structure, supplier cooperation, supplier management, etc. over the past year. He announced Decai's 2016 overall procurement plan and strategic procurement direction, and also elaborated on future cooperation areas, prospects and requirements. Sunshine procurement and integrity and trustworthiness have always been the source of high praise and respect for the Decai procurement system in the industry. Luo Hong once again reiterated the principle of sunshine purchasing and reiterated that once the red line is touched, he will be excluded from the list of Decai suppliers for life. Quality Director Wang Feng summarized the supplier quality status in 2015, conducted in-depth discussions with participating suppliers on the construction of quality improvement system, improvement of after-sales service mechanism, and improvement of quality standards, and shared the Decai quality concept of "no quality, no brand" based on specific cases.

Cooperation, win-win, sharing and symbiosis are Decai’s new definition and interpretation of supplier partnership. Over the past ten years, it is under the guidance of this concept that Decai has formed a partnership with its suppliers to share hardships and benefits. Supplier representatives, including Mr. Zhan of Jingtai Technology Co., Ltd., Mr. Huang of Shicheng Technology, and Mr. Wang of Jingbaide Technology, all took the stage to speak. They expressed their sincere gratitude to Decai for their support and help during the past cooperation and were full of hope for the future cooperation prospects between the two parties.

The conference commended the top ten partners of Decai Optoelectronics in 2015. Mr. Xu Chenai personally awarded licenses to ten companies including Shenzhen Jingtai Co., Ltd., Foshan Guoxing Optoelectronics Co., Ltd., Xi'an Nova Electronic Technology Co., Ltd., Xiamen Shicheng Technology Co., Ltd., Macroblock Technology Co., Ltd., and Shenzhen Diansanyuan Technology Co., Ltd. and took photos cordially. At the appreciation dinner that followed, Mr. Xu Chenai led all the management of Decai to express his heartfelt thanks to the partners for their outstanding contributions over the past year.